Mystic SS25 Launch

For the Spring/ Summer launch for mystic I was tasked with creating a new grid for the socials and print products. Right before starting off, I received the new brand guidelines which included new fonts, colors and elements. Using those as a starting point, I did some research, looked into what type of design competitor brands use on their socials, how they use their text, colors and elements. The idea was that we want to use our new guidelines to make the assets stand out more, use red to pop the images a bit, using bold text to make our tagline stand out.

Combining the images, layout and design made the launch appear more active. I made a moodboard on Figma (which we use as a concept development tool and a tool to review projects) and used that to brainstorm about ideas. When I was happy with the ideas I had in mind, I started designing, making different versions until I was satisfied with a version and put that in Figma. I did this for all the assets, until the entire content pack was complete.