Pelle Giovane
For my final exam of my study, I was tasked to create a brand that resonated with me. During this time, I worked as an intern in Italy, where it was always very sunny and had to use lots of sunscreen to keep my skin protected. Because of that, I decided to create a accessible sunscreen brand, aimed for people that want to use a brand of sunscreen that does not only work effectively by protecting your skin from the sun, but also helps improve the overall health of your skin.
I started off creating a logo that gives off friendly and accessible vibes. I did this using round shapes and warm colors. From there I worked on creating the styleguide that includes elements which are also used in other assets like socials and packaging. From there I worked on creating socials and eventually a packaging that represents what Pelle Giovane stands for.
